Thinking of selling your home?
Engaging the services of a local Realtor Team with market
knowledge is key to your success, that’s why you should be talking with us.
We provide one level of service, which is designed to be
complete as well as first class.
We have the Market Knowledge and a History of Success
(with a long line of satisfied clients).
We create a custom Marketing/Sales Plan for each of our clients to
ensure that their goals are met.
We monitor and adjust that plan according the changing market-place
which is not a stagnant environment but one that must be closely followed. We Negotiate aggressively to ensure
that money is not being “left on the table” and so that the highest market price is
achieved. We Manage every aspect
of the Transaction Process from disclosures, reports & contracts to the
closing of escrow to ensure an on-time sale and Litigation Protection for the
transaction.
We are passionate about our job, love the neighborhoods
we serve and immerse ourselves with the latest market trends and strategies so
that we can educate and advise our clients throughout the entire sales process
The complex process required to sell your home can be
confusing and exhausting. Our team approach ensures that we accomplish
collectively more than what can be done alone. You become a member of our team
and everyone is a contributor to the successful end result. Our business is
founded on vision and values, guided by principals of trust, respect and integrity.
We see each of our clients as an opportunity to build lasting relationships,
not just transactions.
As your Listing Agents and representatives for the Selling
process we will assist you and provide:
Litigation Protection
California Law makes Real Estate Sales especially
vulnerable to lawsuits – even a simple over-site can cause a disastrous
lawsuit.
Disclosure requirements:
Every known fact that materially affects the desirability
of your property must be disclosed in writing. We will review all necessary disclosure forms with you to
ensure proper and complete disclosure.
The Offer/Purchase Contract:
This document contains the financial offer as well as the
terms and conditions of the purchase of your property. We will strategize with you, the best
way to handle (acceptance/counteroffer/rejection) the offer/contract taking
into consideration the financial offer as well as the overall terms and
conditions to provide you the seller, the best protection.
Market Knowledge
We will supply a Comparative Market Analysis (CMA) to assure that you are setting
the optimum price for your home.
We provide an understanding of the current conditions to
encompass the general area as well as the immediate neighborhood. Our CMA is
based on physical visits on an ongoing basis to numerous properties to ensure
that both our CMA and market information remain current - we do not just “pull
and manipulate” computerized data.
Sales Strategy
We guide and educate you through the entire Selling
process. Our goal is to listen to your needs and understand your transaction
objectives.
Staging strategy, advertising/internet syndication and
market pricing changes and buyer response to our property, are areas that we discuss and monitor throughout the entire process.
Negotiation
We represent you.
We remain totally focused on representing you and your best interests at
every stage of the sales process.
We are extremely knowledgeable about the Real Estate Purchase Contract
and the issues involved in negotiated the best price and terms.
Our goal is to provide expertise from start to finish –
from qualifying buyers and advising about financing alternatives – to
assembling a comprehensive and binding contract, protecting your best interests
always.
Management of the Transaction
Each and every facet of the Selling process is effectively
and professionally handled in your best interest
Properly prepare forms, contracts and disclosures, which
are required by law, and make sure that they are legally correct.
- Advise you regarding any inspections that may be required
and arrange, as well as attend the inspections as they are carried out. We then
ensure that you understand the reports and address and strategize any repairs.
Ensure that you understand the purchase contract in terms
of monetary offering, conditions and time, as well the use and limitation of
buyers good faith deposits.
Monitor the contract to ensure on-time contingency
removal by the buyers, oversee the closing process including preparation of the
property for possession of the buyers.
- Handle any problems that arise during the transaction and
advise as to what course of action to take should the buyers not perform per
the terms of the contract.
Legal Obligations
As your REALTORS and representative for the selling
process we have the following legal obligations to you:
-
Fiduciary Duty of Utmost care, integrity, honesty and
loyalty
- Duty of Diligent Exercise of Reasonable Skill and Care
in Performance of Duties
- Duty of Honesty and Fair Dealing and in Good Faith
- Duty to Disclose all facts known that materially affect
the value or desirability of the property that are not known to, or within the
diligent attention and observation of the parties.
We are not obliged to reveal confidential information
obtained from any party that does not involve the affirmative duties above.
The Decision Making Process
We believe that the easiest way for you to make a
decision regarding the representation that you require is to select a level of
service you want (and deserve) by considering the following.
- Market Knowledge
- Our History of Success
- Marketing Plan
- Negotiation Skills
- Litigation Protection
- Management of the Transaction
Your satisfaction is our success!

First Impressions
Remember what first attracted you to your house when you bought it? What excited you about it's most appealing features? Now that you're selling your home, you'll need to look at it as if you were buying it all over again.
A spruced up house makes a great first impression on potential buyers. An attractive property grabs their attention and makes them excited about finding a house that looks and feels well cared for. So if you prepare your home correctly, you'll save time selling it when it's on the market.
A good first impression makes an impact on a number of levels. It's not just the way your house looks to potential buyers, but how it feels and smells to them, how their friends and family will react, how they imagine it would be to live there.
With simple improvements throughout your house, you can grab the attention of potential buyers and help them see why your house is right for them.
Plan Ahead
Create a plan to enhance your property. Keep a notebook for your selling project, and as you stroll through your yard, make a list of what needs to be done. Consider what your property looks like to people driving by or walking through your door. What will they like or dislike? What needs fixing, painting, cleaning? What can you improve? Whether you paint your house or fix up the yard, your efforts don't need to be costly; even inexpensive improvements and minor repairs go far toward attracting serious buyers. But remember, those seemingly insignificant problems you've learned to live with can actually discourage potential buyers. Here are ideas for increasing your home's appeal in order to sell it quickly at the best price.
Interior
Clean Everything
Buyers expect a spotless house, inside and out. So clean everything, especially your windows and windowsills. Scrub walls and floors, tile and ceilings, cupboards and drawers, kitchen and bathrooms.
Cut the Clutter
People are turned off by rooms that look and feel cluttered. Remember, potential buyers are buying your house, not your furniture, so help them picture themselves and their possessions in your home by making your rooms feel large, light, and airy. As you clean, pack away your personal items, such as pictures, valuables, and collectibles, and store or get rid of surplus books, magazines, videotapes, extra furniture, rugs, blankets, etc. Consider renting a storage unit to eliminate clutter in your garage and attic.
It's hard to get rid of possessions, but cleaning and clearing out the clutter can really pay off in the end. Packing away your clutter also gets you started packing for your next move. Make your garage and basement as tidy as the rest of your house. Simple little tasks such as storing your tools and neatly rolling up your garden hose suggest that you take good care of your house. Don't let anything detract from making your best first impression.
Closets
They're an important consideration to many buyers. By storing clothing you won't use soon, you'll make closets look spacious.
Paint
A new coat of paint cleans up your living space and makes it look bright and new. To make rooms look larger, choose light, neutral colors that appeal to the most people, such as beige or white.
Carpet
Check its condition. If it's worn, consider replacing it. It's an easy and affordable way to help sell your home faster. Again, light, neutral colors, such as beige, are best. If you don't replace it, you can suggest to potential buyers that they could select new carpet and you'll reduce your price; buyers like to hear they're getting a deal. At the very least, have your carpet cleaned.
Repairs and Renovations
It's best to avoid making major renovations just to sell the house since you're unlikely to recoup those costs from your selling price. Make minor repairs to items such as leaky faucets, slow drains, torn screens, gutters, loose doorknobs, and broken windows. Make sure repairs are well done; buyers won't take you seriously if your home-improvement efforts look messy, shoddy, or amateurish.
Leaks and Moisture
Water stains on ceilings or in the basement alert buyers to potential problems. Don't try to cosmetically cover up stains caused by leaks. If you've fixed the water problem, repair the damage and disclose in writing to the buyer what repairs were made.
Exterior
Curb Appeal
The "Wow" factor that first visual, high-impact impression your home makes on potential buyers can turn a looker into a buyer. To determine your property's curb appeal, drive through your neighborhood and note other properties; then approach your own house as if you were a potential buyer. How does it look? Does it "wow" you? Will its curb appeal attract buyers? Note what needs improving, such as trimming trees, planting shrubs, or painting gutters. Little things convey that you've cared for your home, and this is your opportunity to sell that important message to buyers who are shopping from the street, simply cruising neighborhoods just looking for houses for sale. To get them through your door, do what you can to make your property look like someone's dream home.
Paint/Stain
If it's peeling or blistering and you can't remember the last time you painted it, your house needs some attention. That also goes for stain that is significantly faded. A newly painted or stained exterior will help sell your house faster. And whether you do it yourself or hire someone, you'll also increase your home's value.
In the Yard
Grab people's attention by enhancing your yard and landscaping. If your house looks inviting and well-maintained from the street, people will imagine that it's attractive on the inside, too.
- Prune bushes and hedges; trim trees.
- Keep your lawn looking healthy and green by mowing it often, fertilizing it, and keeping it edged and trimmed.
- Clean up and dispose of pet mess.
- Weed your gardens; add fertilizer and mulch; then plant colorful flowers.
- In winter, keep your driveway and sidewalks shoveled, de-iced, and well-lit.
- Stack firewood, clean out birdbaths, repair and paint fences.
The Front Door
An attractive entry catches a buyer's eye and says, "Welcome," so highlight this area of your house with decorative touches, such as a wreath on the door or new shrubs and flowers around the steps. For an even grander entry, clean and paint your front door, or replace it with a new one for a few hundred dollars. Don't forget to fix and polish doorknobs, repair torn screens, and then put out that new welcome mat.
Keep yourself organized with the following checklist.
Clean and Maintain
- Windows, sills, and screens
- Walls and floor
Tile
- Ceilings
- Cupboards and drawers
- Kitchen
- Bathrooms
- Light fixtures
- Ceiling fans
- Carpet and rugs
- Mirrors
- Garage
- Attic
- Basement
- Laundry room
- Yard
- Gutters
- Replace furnace filter
- Dust furniture, TV and computer screens
- Closets
- Remove clutter
- Pack personal
Repair
- Leaky faucets and plumbing
- Torn screens
- Slow drains
- Gutters
- Loose doorknobs
- Deck boards
- Broken windows
- Electrical fixtures
- Water stain damage
- Broken appliances
- Damaged walls and ceilings
- Worn carpet and rugs
- Damaged sidewalks and steps
Improvements
- Stain or paint deck
- Store tools
- Roll up garden hose
- Paint or stain exterior
- Prune bushes and hedges
- Trim trees
- Mow lawn, fertilize, edge, and trim
- Weed gardens, plant flowers
- Shovel driveways, de-ice
- Stack firewood
- Clean out birdbaths
- Caulk windows and doors
- Repair and paint fences
- Seal asphalt driveway
- Make sure doors close properly
- Enhance entryway
- Replace welcome mat